Boston’s Back Bay neighborhood has gained a new landmark with the opening of the 120,000-square-foot DICK’S House of Sport facility.

This impressive space, located at 760 Boylston Street, takes over the former Lord & Taylor building, which had been vacant since the department store’s closure in 2020.

This addition brings a dynamic new concept to Boston’s active community, blending retail and sports in one experiential location.

What Makes DICK’S House of Sport Unique?

DICK’S House of Sport isn’t just another sporting goods store. It goes beyond traditional shopping, creating an interactive environment for athletes and sports lovers.

The Back Bay location features an array of activities that allow visitors to test equipment and participate in sports. Highlights of the facility include:

• The Wall: An indoor rock climbing zone designed for all levels of climbers, helping participants develop balance and strength.
• Golfer’s Paradise: An advanced golf simulator with eight putting lanes, offering golfers a chance to refine their skills and customize equipment.
• The Field: A baseball and track combo area where athletes can test their batting, swinging, and running abilities.
• The Cage: An indoor HitTrax batting cage, perfect for honing baseball and softball skills.
• Health and Wellness Bar: A science-backed nutrition station where visitors can refuel with healthy snacks.

A Community Hub for Sports Enthusiasts

DICK’S House of Sport has been designed to cater to Boston’s sports-loving community. Situated across from the famous Boston Marathon finish line, the facility is not only a retail space but also a destination for organized sports events and community gatherings.

Visitors can book sporting events, test out the gear in real environments, and even attend special activities hosted in-store.

Expanding a National Concept

Boston’s Back Bay House of Sport is the fourth of its kind in the U.S. This concept was first introduced by DICK’S in 2021, with locations already in places like Knoxville, Tennessee, and Rochester, New York.

The success of these stores has led to the expansion into Boston, marking the first location in New England.

The new DICK’S facility occupies a location steeped in history. The former Lord & Taylor building, which served Boston for decades, is now transformed into a modern sports hub.

The 120,000-square-foot space makes use of every inch, providing state-of-the-art sports simulations and interactive zones, making it a perfect fit for Boston’s active lifestyle.

Conclusion

With its wide range of interactive features and community focus, DICK’S House of Sport is set to become a central part of Boston’s Back Bay. From indoor rock climbing to golf simulations, the facility offers something for every sports enthusiast.

As DICK’S continues to expand its House of Sport concept, Boston is now home to a key player in the merging of retail and sports experiences.